Jaime Izurieta is the founder of Storefront Mastery, a creative agency that helps Main Street districts and retailers succeed in a world tilted towards big box competitors. Jaime is also the author of several books, including Storefront Mastery and Main Street Mavericks: Innovation, Leadership, and a Bright Future for Main Street Businesses. In this episode, he discusses the unique opportunities for small business, the effects of monetary policy and regulation, the experience economy, and more.
You can find Yeoman on Spotify, Apple Podcasts, Youtube, and elsewhere.
Links
Timestamps
0:00 – intro
1:38 – Jaime’s perception of the yeoman
2:47 – provenance of Yeoman, the tilted field against small business
6:54 – Main St Mavericks book
9:25 – defining prosperity and growth, PPS factor (place, propinquity, scale)
16:01 – the experience economy, small businesses and relationships, performance
25:09 – the Main Street movement, the next frontier
31:57 – experience economy and tourism, the scarcity of beautiful places
41:34 – time preference
57:30 – hyperinflation in Ecuador, monetary policy
1:05:18 – effects of soft money, regulations, disadvantages for small developers
1:11:53 – authenticity as resistance to commoditization
1:18:36 – hosts of downtown
1:20:48 – what Jaime is working on now
1:26:31 – where you can find Jaime
Yeoman 